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Axon Inc. is a market-leading provider of law enforcement technology.
Challenge
Axon wanted to refresh the look of their quarterly earnings report. The established look and feel for their consumer-facing brand wasn’t reflected in their IR communication materials.
Strategy
We focused on creating an engaging visual experience from start to finish by reimagining visual elements from their consumer brand, leaning heavily on the use of bold typography, pops of color, and beautiful photography within dynamic page layouts.
Solution
We created a modular template that is able to evolve with their brand narrative on a quarterly basis. The report is visually engaging and creates a cohesive brand experience that speaks to investors, B2B clients, and consumers alike. We shift the overall template design annually, now, to showcase their commitment to brand evolution.
