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Cricut is a market leader in smart cutting machines, technology platform, and accessories and materials designed for home crafters and small business makers alike.
Challenge
As a a leader in the DIY/crafter market, Cricut emerged from a global pandemic ready for an IPO. To prep for their 2021 IPO, they requested a visually stunning presentation for their quarterly mock earnings call.
Strategy
We took the first step in crafting their IR brand by creating a presentation template that references their strong consumer brand visuals and tone, while resonating specifically with their target investor. We focused on clean data viz, vibrant product photography, and subtle graphic elements that nod to a craft/DIY aesthetic.
Solution
With a quarterly report presentation template and some initial thinking around the development of the IR website, we developed a design framework that allows investors to have a seamless cross-platform brand experience—all while laying the foundation for the IR brand.